If you feel like video is everywhere, well, it is. And there’s a good reason for it – according to a recent study by Zenith, it’s estimated people will spend 100 minutes every day watching online videos in 2021. What does this mean for marketers? Now, more than ever, it’s time to add video into your marketing strategy.
Three reasons why video is an important addition to your marketing mix
Still on the fence? Have some concerns? Here are a few solid reasons why video is an important part of your marketing strategy:
- It’s an attention getter – People really love watching videos. So much so, that YouTube reports: “Over 2 Billion logged-in users visit YouTube each month and everyday people watch over a billion hours of video and generate billions of views.” Video also is more captivating than images alone, with Facebook research finding people will look “5x longer at video than at static content on Facebook and Instagram.”
- Get laser-focused quickly (and creatively) – When it comes to capturing your audience’s attention, you really only have a few seconds (approximately 8 seconds to be more exact). With video, you are forced to get to your main points quickly, by condensing down your message and getting your message across within a 30-60 second time period. Not only are you forced to cut out any fluff, but you are able to so in a creative way that speaks to your brand – think movement, color and music.
- Videos get shares – When it comes to advertising and social media, sharing is definitely caring. The good news is that people not only like to watch videos, but they like to share them. Research shows that “Social video generates 12 times more shares than text and images combined.” With an effective video, your target audience will become a brand ambassador as well.
Amp up your next marketing campaign
At Content Matterz, we’ve been creating more video this year than ever before. Our clients have been incorporating video as part of their marketing programs, bringing solid results. A recent example is this overview video for Simetric which quickly narrows in on a common challenge with many organizations, IoT device management, and then highlights how Simetric can help:
Now that you have a better understanding as to why video marketing is important, it’s time to put that knowledge into action. There are video options out there for all types of budgets and timeframes. The main goal is to make sure your end product speaks to your brand, your message and to your audience. This will ensure you will captivate your audience and promote shares and sales.
Not sure how to get started or need a little help with video marketing? We love video. Contact us today and we’ll help you out!