If you feel like video is everywhere, well, it is. And there’s a good reason for it – according to a recent study by Zenith, it’s estimated people will spend 100 minutes every day watching online videos in 2021. What does this mean for marketers? Now, more than ever, it’s time to add video into your marketing strategy. … Continue Reading
I know marketers are busy creating campaigns and brand messaging around COVID-19. I also know there is someone out there that needs to hear this: Have you checked in on your automated marketing programs lately?… Continue Reading
As marketing technology and artificial intelligence gets smarter, there are more options available for automating certain tasks such as social media management. For companies of all sizes, being able to refocus employee time and energy to bigger and more strategic initiatives is positive for both business and the bottom line. However, there is no one-size-fits … Continue Reading
Because it’s new. And yeah, I know, it’s not exactly a hot-off-the-presses thing anymore. But it IS new in that it is changing every day. Which can be scary as hell when you’re at the bottom of the mountain. But I have faith in you, marketers. You can do social media marketing and it isn’t … Continue Reading
Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading
In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you didn’t have any counter-information. Hence, the salesman had all … Continue Reading
Where are companies nationwide putting their marketing budget dollars this year? Content. With more than 50% expecting to increase their budgets for content in the next 12 months, we can expect to see the trend hold well into the future. Why is content marketing so popular? Because, unlike a flashy new social media platform or subject … Continue Reading
This week Netflix dropped Season 3 of House of Cards. And between binge watching the entire season, I started thinking about what Frank would do if he were in my position. And let’s be honest, Frank would be masterful at it. So let’s break down why and maybe learn some lessons about how we can incorporate … Continue Reading
Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally using social media. To truly understand … Continue Reading
I honestly get shivers when I hear the term “viral.” If I had a dollar for every time an executive has asked me to create a “viral” something, well, I could probably buy myself something quite pretty. Trying to create something that goes viral is like trying to win the lottery or predict the stock … Continue Reading
Dear Marketing Intern Job Searchers, I’ve been reading your resumes (lots of them!) and speaking with many of you over the past few weeks. I’m excited to get to work with you and I’m looking forward to helping you launch and grow your career. LexBlog is a phenomenally great place for that. This hiring process … Continue Reading
Every marketer knows they need to have a company blog to drive SEO, content marketing, leads and [insert next week’s buzz word here]. But do you really need one if it’s just going to suck? No. A bad blog is worse than no blog. Four reasons corporate blogs often fail and suck: 1. They are … Continue Reading
It’s easy to get into a routine of executing tasks and solving problems as they come. This is a great way to lose sight of big picture. If you don’t already, try to make “listening” part of that routine. Here’s what I mean by listening. I mean taking in what the world is saying about … Continue Reading
Recently my seven-year-old son, Will, participated in his first science fair. With overwhelming fairness, his school does not offer prizes or rank the projects in any way. Comment sheets are set out with each project so that others can write something about the experiment. I was struck how, even at seven years old, Will was … Continue Reading