Tag Archives: marketing automation

Automating your Social Media? Here’s how to get started

By Chloe Nichols on Posted in Productivity, Social Media
As marketing technology and artificial intelligence gets smarter, there are more options available for automating certain tasks such as social media management. For companies of all sizes, being able to refocus employee time and energy to bigger and more strategic initiatives is positive for both business and the bottom line. However, there is no one-size-fits … Continue Reading

Using AI to create a more personalized customer journey

By Chloe Nichols on Posted in Marketing
With many customers purchasing products and services online, the customer journey has become an important part of the sales and retention process. But how does a company keep this fundamental experience from becoming monotonous and cold? Fortunately, as marketing AI and automation become more attainable, companies can now take their customer journey to a new … Continue Reading

10 Marketing No-Nos to Quit Cold Turkey in the New Year

By Cara McDonald on Posted in Blogging, Branding, Demand Generation, Marketing, Social Media
Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally using social media. To truly understand … Continue Reading
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