I know marketers are busy creating campaigns and brand messaging around COVID-19. I also know there is someone out there that needs to hear this: Have you checked in on your automated marketing programs lately?… Continue Reading
As marketing technology and artificial intelligence gets smarter, there are more options available for automating certain tasks such as social media management. For companies of all sizes, being able to refocus employee time and energy to bigger and more strategic initiatives is positive for both business and the bottom line. However, there is no one-size-fits … Continue Reading
Email marketing is no easy task. Especially given the amount of emails that cross your inbox everyday. But when it works, it works – leading to increased awareness and revenue. Finding the right mix of messaging, click-worthy subject lines, and optimal send times is like trying to fit together pieces of a puzzle. And while … Continue Reading
With many customers purchasing products and services online, the customer journey has become an important part of the sales and retention process. But how does a company keep this fundamental experience from becoming monotonous and cold? Fortunately, as marketing AI and automation become more attainable, companies can now take their customer journey to a new … Continue Reading
Artificial Intelligence (AI) is everywhere. It has slipped its way into our everyday life without most of us even realizing it. The Echo Dot that is streaming music in my living room is a good example. It didn’t take long before the device became integrated in my life and I started to rely on it … Continue Reading
Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally using social media. To truly understand … Continue Reading