Tag Archives: marketing automation

Whoops! Forgot that automated campaign was running…

I know marketers are busy creating campaigns and brand messaging around COVID-19. I also know there is someone out there that needs to hear this: Have you checked in on your automated marketing programs lately?… Continue Reading

Can AI make your email marketing campaigns more successful?

By Chloe Nichols on October 31, 2019 Posted in Content Marketing

Email marketing is no easy task. Especially given the amount of emails that cross your inbox everyday. But when it works, it works – leading to increased awareness and revenue. Finding the right mix of messaging, click-worthy subject lines, and optimal send times is like trying to fit together pieces of a puzzle. And while … Continue Reading

Using AI to create a more personalized customer journey

By Chloe Nichols on July 10, 2018 Posted in Marketing

With many customers purchasing products and services online, the customer journey has become an important part of the sales and retention process. But how does a company keep this fundamental experience from becoming monotonous and cold? Fortunately, as marketing AI and automation become more attainable, companies can now take their customer journey to a new … Continue Reading

AI in marketing is here, are you ready for it?

By Chloe Nichols on March 20, 2018 Posted in Content Marketing, Marketing

Artificial Intelligence (AI) is everywhere. It has slipped its way into our everyday life without most of us even realizing it. The Echo Dot that is streaming music in my living room is a good example. It didn’t take long before the device became integrated in my life and I started to rely on it … Continue Reading

10 Marketing No-Nos to Quit Cold Turkey in the New Year

By Cara McDonald on December 31, 2014 Posted in Blogging, Branding, Demand Generation, Marketing, Social Media

Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally using social media. To truly understand … Continue Reading