Tag Archives: marketing

Blog Comments, Whales & Science Fairs

Recently my seven-year-old son, Will, participated in his first science fair. With overwhelming fairness, his school does not offer prizes or rank the projects in any way. Comment sheets are set out with each project so that others can write something about the experiment. I was struck how, even at seven years old, Will was … Continue Reading

4 Reasons Leads Don’t Matter

We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads are only one measurement out of many that give marketing directions on what’s working and what isn’t. Focusing just on one piece of the puzzle leaves a whole lot of opportunity on the table. 1. The … Continue Reading
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