Monday Matters: Time to Explore Some “Dumbass” Ideas

By Cara McDonald on May 4, 2014 Posted in Marketing, Monday Matters

Welcome to the first Monday in May. If you missed the Kentucky Derby Saturday, you missed a great story. The winner this past Saturday was not a pedigreed colt from a posh Kentucky farm. Winner, California Chrome, was born from a mare that was purchased for just $8,000. Co-owners Steve Coburn and Perry Martin were … Continue Reading

4 Reasons Leads Don’t Matter

By Cara McDonald on February 12, 2014 Posted in Demand Generation, Marketing

We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads are only one measurement out of many that give marketing directions on what’s working and what isn’t. Focusing just on one piece of the puzzle leaves a whole lot of opportunity on the table. 1. The … Continue Reading