Tag Archives: marketing

What Will Change in BTB Marketing in 2016? Everything. (again)

Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading

Monday Matters: Win Forever

Seahawks Pete CarrollThe Seahawks logged another victory over the Oakland Raiders yesterday to clinch second place in their division. While the team has stumbled a bit more than expected in the early part of the season, coach, Pete Carroll’s philosophy seems to resonate with the team. Carroll’s team mantra is “Win Forever.” He breaks this philosophy down … Continue Reading

Monday Matters: Are You Too Responsive?

Happy Monday! This week, let’s take a look at something I struggle with regularly, responsiveness.  How responsive should you be to clients, vendors, co-workers or your Mom? How often do you check email and how quickly do you respond? I admit, I check my email all the time. I don’t want to miss a thing. … Continue Reading

Why Corporate Blogs Suck So Much

Every marketer knows they need to have a company blog to drive SEO, content marketing, leads and [insert next week’s buzz word here]. But do you really need one if it’s just going to suck? No. A bad blog is worse than no blog. Four reasons corporate blogs often fail and suck: 1. They are … Continue Reading

Blog Comments, Whales & Science Fairs

Recently my seven-year-old son, Will, participated in his first science fair. With overwhelming fairness, his school does not offer prizes or rank the projects in any way. Comment sheets are set out with each project so that others can write something about the experiment. I was struck how, even at seven years old, Will was … Continue Reading

4 Reasons Leads Don’t Matter

We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads are only one measurement out of many that give marketing directions on what’s working and what isn’t. Focusing just on one piece of the puzzle leaves a whole lot of opportunity on the table. 1. The … Continue Reading
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