Tag Archives: demand generation

2021: The Year of… Really, Another Webinar?

By Kelli McCloskey on January 19, 2021 Posted in Content Marketing, Event marketing

Webinars and other “virtual events” were a novelty at the beginning of the pandemic, but fatigue from long hours spent in front of the computer is taking a toll. After nearly a year of virtual overload, can we still say webinars are an effective marketing strategy? You’re darn right, we can. Let me explain.… Continue Reading

Whoops! Forgot that automated campaign was running…

By Chloe Nichols on April 13, 2020 Posted in Content Marketing, Email Marketing, Marketing Tech

I know marketers are busy creating campaigns and brand messaging around COVID-19. I also know there is someone out there that needs to hear this: Have you checked in on your automated marketing programs lately?… Continue Reading

Copywriter vs Content Marketing Agency- There’s a Difference and Here It Is…

By Amber Caudle on November 7, 2019 Posted in Content Marketing, Marketing

Both are responsible for helping you write and create top notch content to fit your project needs… But what is the difference? Copywriters produce marketing and promotional materials at the request of people and businesses. They are masters of content creation and work to create copy in all sorts of mediums to fit their project … Continue Reading

Are Newsletters Dead and Marketers Moving On…?

By Amber Caudle on October 24, 2019 Posted in Content Marketing, Demand Generation

Newsletters. A timeless tactic that almost all marketers are sure to have employed at one point or another. Whether you’re offering up the latest on your solutions and services or serving up valuable thought leadership, they are a great way to connect with prospects and customers. But you may ask yourself how effective are newsletters? … Continue Reading

What Will Change in BTB Marketing in 2016? Everything. (again)

By Cara McDonald on December 18, 2015 Posted in Blogging, Content Marketing, Demand Generation, Marketing, Social Media

Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading

4 Reasons Leads Don’t Matter

By Cara McDonald on February 12, 2014 Posted in Demand Generation, Marketing

We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads are only one measurement out of many that give marketing directions on what’s working and what isn’t. Focusing just on one piece of the puzzle leaves a whole lot of opportunity on the table. 1. The … Continue Reading