Tag Archives: content marketing

How to Write Effective Subject Lines

Effective subject lines are key to any email marketing efforts. They are the first line of defense that will determine if your email will see the light of day and ultimately convert.   Deciding what subject line is going to be the perfect mix of informative and enticing can be quite the challenge, luckily there are a few tricks and … Continue Reading

Copywriter vs Content Marketing Agency- There’s a Difference and Here It Is…

Both are responsible for helping you write and create top notch content to fit your project needs… But what is the difference? Copywriters produce marketing and promotional materials at the request of people and businesses. They are masters of content creation and work to create copy in all sorts of mediums to fit their project … Continue Reading

Are you prepared for Virtual Reality Marketing?

Virtual reality (VR), and its partner augmented reality (AR), came onto the scene expensive and out of reach for many consumers. Over time, the popularity of the technology has grown, and the price has decreased, making it is more accessible to the mainstream. This opens up a tremendous opportunity for companies to market their product … Continue Reading

What Will Change in BTB Marketing in 2016? Everything. (again)

Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading

Content Marketing Customization: How to Get Past Information Overload

In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you didn’t have any counter-information. Hence, the salesman had all … Continue Reading

How Big is Content Marketing in 2016? BIG. [Infographic]

Where are companies nationwide putting their marketing budget dollars this year? Content. With  more than 50% expecting to increase their budgets for content in the next 12 months, we can expect to see the trend hold well into the future. Why is content marketing so popular? Because, unlike a flashy new social media platform or subject … Continue Reading
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