Category Archives: Social Media
Subscribe to Social Media RSS Feed15 Ways to Use Snapchat for B2B Marketing
It’s real. I know, we marketers have to give social platforms some time before we invest a bunch of time learning how to use and optimize. But the time is now to start counting Snapchat in. If you’re in B2C marketing, you probably already reached this conclusion, but for B2B, you may have been avoiding. Here … Continue Reading
Why marketers are afraid of social media
Because it’s new. And yeah, I know, it’s not exactly a hot-off-the-presses thing anymore. But it IS new in that it is changing every day. Which can be scary as hell when you’re at the bottom of the mountain. But I have faith in you, marketers. You can do social media marketing and it isn’t … Continue Reading
What Will Change in BTB Marketing in 2016? Everything. (again)
Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading
Content Marketing Customization: How to Get Past Information Overload
In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you didn’t have any counter-information. Hence, the salesman had all … Continue Reading
32 B2B Marketing Ideas for Maximizing Periscope
Have you been hearing about Periscope but aren’t sure what to do with it? Ack, another social media platform to figure out! Don’t worry, Periscope is easy to get to know and love. It’s the perfect blend of Twitter and Youtube. For those of you who are new to Periscope, it’s a live streaming app … Continue Reading
5 Things Content Marketing is NOT
It’s all the rage–all marketers have to be doing “content marketing” or they’re just not going to be successful, right? I admit, I’m a big fan of content marketing, I’m even building a business around it. But I do believe that there is still a place for more traditional channels and I believe the traditional methods … Continue Reading
It’s Mobilegeddon! Are You Ready Marketers?
Posted in Blogging, Branding, Marketing, Social Media
Today is D-day for marketers and companies world-wide. Ok, that may be a tad over-dramatic, but today is the day that Google once again updates their algorithm. This update promises to be much larger than the last much-discussed Panda update. Panda effected roughly 11 percent of websites, while today’s update promises to affect as many as … Continue Reading
10 Marketing No-Nos to Quit Cold Turkey in the New Year
Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally using social media. To truly understand … Continue Reading
Why You Shouldn’t Waste Your Time Trying to “Go Viral”
Posted in Blogging, Just for Fun, Marketing, Social Media
I honestly get shivers when I hear the term “viral.” If I had a dollar for every time an executive has asked me to create a “viral” something, well, I could probably buy myself something quite pretty. Trying to create something that goes viral is like trying to win the lottery or predict the stock … Continue Reading
14 Social Media Tool Updates You Don’t Want to Miss
Posted in Marketing, Social Media
Social media tools are constantly changing and updating. It’s so easy to get overwhelmed! Not to fear though, I’ve pulled together the most important and coolest updates from the past six months so you don’t have to. Twitter New profile pages: Includes a larger profile photo and customized header. Details on this. Best Tweets: Tweets … Continue Reading
Corporate Social Media Accounts—Do or Don’t?
Posted in Marketing, Social Media
For the longest time my company, LexBlog didn’t have its own Facebook, Twitter or LinkedIn pages. This may seem unexpected as it it seems a given for companies these days to have corporate social media pages and accounts—especially for a company with deep roots in and passion for social media. So why no presence then? … Continue Reading
Open Letter to Marketing Intern Candidates
Posted in Marketing, Social Media
Dear Marketing Intern Job Searchers, I’ve been reading your resumes (lots of them!) and speaking with many of you over the past few weeks. I’m excited to get to work with you and I’m looking forward to helping you launch and grow your career. LexBlog is a phenomenally great place for that. This hiring process … Continue Reading
Monday Matters: Working Your Personal Social Strategy
Posted in Blogging, Marketing, Monday Matters, Social Media
Ok, so it’s not really Monday. It’s even better, it’s Tuesday after a holiday weekend! With a short week ahead, it’s tough to take on new things this week. So, today I’m going to discuss what I do when I have a little extra time on my weekends, especially a long weekend like this last … Continue Reading
Monday Matters: Listening for Inspiration
Posted in Blogging, Monday Matters, Social Media
It’s easy to get into a routine of executing tasks and solving problems as they come. This is a great way to lose sight of big picture. If you don’t already, try to make “listening” part of that routine. Here’s what I mean by listening. I mean taking in what the world is saying about … Continue Reading
