Category Archives: Social Media

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Automating your Social Media? Here’s how to get started

By Chloe Nichols on Posted in Productivity, Social Media
As marketing technology and artificial intelligence gets smarter, there are more options available for automating certain tasks such as social media management. For companies of all sizes, being able to refocus employee time and energy to bigger and more strategic initiatives is positive for both business and the bottom line. However, there is no one-size-fits … Continue Reading

6 ways small companies can market like the big guys

By Cara McDonald on Posted in Content Marketing, Demand Generation, Marketing, Productivity, Social Media
Small companies often get inferiority complexes. It looks kind of like this: “We can’t possibly compete with abc competitor because they have a huge marketing budget.” “Those guys have so many people, they can really afford to do it all, we can’t keep up.” I’ve worked with companies big and small and there is one … Continue Reading

15 Ways to Use Snapchat for B2B Marketing

By Cara McDonald on Posted in Content Marketing, Demand Generation, Event marketing, Marketing, Social Media
It’s real. I know, we marketers have to give social platforms some time before we invest a bunch of time learning how to use and optimize. But the time is now to start counting Snapchat in. If you’re in B2C marketing, you probably already reached this conclusion, but for B2B, you may have been avoiding. Here … Continue Reading

What Will Change in BTB Marketing in 2016? Everything. (again)

By Cara McDonald on Posted in Blogging, Content Marketing, Demand Generation, Marketing, Social Media
Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading

Content Marketing Customization: How to Get Past Information Overload

By Cara McDonald on Posted in Blogging, Content Marketing, Demand Generation, Social Media
In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you didn’t have any counter-information. Hence, the salesman had all … Continue Reading

32 B2B Marketing Ideas for Maximizing Periscope

By Cara McDonald on Posted in Content Marketing, Demand Generation, Event marketing, Marketing, Social Media
Have you been hearing about Periscope but aren’t sure what to do with it? Ack, another social media platform to figure out! Don’t worry, Periscope is easy to get to know and love. It’s the perfect blend of Twitter and Youtube. For those of you who are new to Periscope, it’s a live streaming app … Continue Reading

5 Things Content Marketing is NOT

By Cara McDonald on Posted in Blogging, Content Marketing, Demand Generation, Marketing, Social Media, Uncategorized
5 things content marketing is NOTIt’s all the rage–all marketers have to be doing “content marketing” or they’re  just not going to be successful, right? I admit, I’m a big fan of content marketing, I’m even building a business around it. But I do believe that there is still a place for more traditional channels and I believe the traditional methods … Continue Reading

It’s Mobilegeddon! Are You Ready Marketers?

By Cara McDonald on Posted in Blogging, Branding, Marketing, Social Media
MobilegeddonToday is D-day for marketers and companies world-wide. Ok, that may be a tad over-dramatic, but today is the day that Google once again updates their algorithm. This update promises to be much larger than the last much-discussed Panda update. Panda effected roughly 11 percent of websites, while today’s update promises to affect as many as … Continue Reading

10 Marketing No-Nos to Quit Cold Turkey in the New Year

By Cara McDonald on Posted in Blogging, Branding, Demand Generation, Marketing, Social Media
Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally using social media. To truly understand … Continue Reading
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