Welcome to the new normal, where web conference calls have replaced in-person communication for everything from weekly staff meetings to major events. How can you ensure that you’re engaging your audience and making the best impression? Discover four quick tips from a web-meeting veteran.… Continue Reading
Working from home was everybody’s dream—until it suddenly became reality. As a writer who’s worked remotely for close to two decades, I can’t count the number of times people have told me, “You’re so lucky! I’d love to work in my pajamas!” While telecommuting definitely has perks (no gridlock, no dress code), it comes with … Continue Reading
As marketing technology and artificial intelligence gets smarter, there are more options available for automating certain tasks such as social media management. For companies of all sizes, being able to refocus employee time and energy to bigger and more strategic initiatives is positive for both business and the bottom line. However, there is no one-size-fits … Continue Reading
Small companies often get inferiority complexes. It looks kind of like this: “We can’t possibly compete with abc competitor because they have a huge marketing budget.” “Those guys have so many people, they can really afford to do it all, we can’t keep up.” I’ve worked with companies big and small and there is one … Continue Reading
So you’ve got a big event coming up… ahem Dreamforce starts today! You know you need to rock it. Maybe you’re marketing yourself, maybe you’ve got a big booth and you’re marketing your company. But… you’re scared, that’s a whole lotta people you have to meet and be your best self for. I feel ya. … Continue Reading
Hi marketers. You guys are awesome and I just want to start there. But we need to have a serious talk. Please examine the following statements to see if they sound familiar to you: Top-of-funnel leads are converting from x campaign but bouncing when they get to the CTA Sales are down because MQLs aren’t … Continue Reading
It’s almost here. The birds are chirping, the kids are counting down to the end of school and you and your staff are counting down to fun summer vacations. Vacations are awesome and everyone should take as many as possible. But how do you get ready for your time off without feeling like you have … Continue Reading
There is so much help on the Internet to help you improve your productivity. Google it and you’ll find 20 articles written in the past two days on this subject. And if you’ve been reading this blog, you know I have a passion for marketing efficiency. Marketing teams are notoriously underfunded and over-taxed, so every minute … Continue Reading