Category Archives: Marketing

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6 ways small companies can market like the big guys

Small companies often get inferiority complexes. It looks kind of like this: “We can’t possibly compete with abc competitor because they have a huge marketing budget.” “Those guys have so many people, they can really afford to do it all, we can’t keep up.” I’ve worked with companies big and small and there is one … Continue Reading

15 Ways to Use Snapchat for B2B Marketing

It’s real. I know, we marketers have to give social platforms some time before we invest a bunch of time learning how to use and optimize. But the time is now to start counting Snapchat in. If you’re in B2C marketing, you probably already reached this conclusion, but for B2B, you may have been avoiding. Here … Continue Reading

4 Reasons Targeting the C-Suite is a Losing Marketing Strategy

Often the CFO or CEO signs on the dotted line to purchase your product. It’s true. They are often the ultimate decision maker. Also true. Makes sense you should target them with your marketing efforts. Not so true (usually). Many companies put all their marketing efforts into trying to reach that elusive c-suiter, which can … Continue Reading

What Will Change in BTB Marketing in 2016? Everything. (again)

Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading

7 BTB Marketing Musts to Do Right Now for a Killer 2016

If you’re like many marketers, you’re knee deep in 2016 budgeting and planning already. Yay, everyone’s favorite time of year (kidding). So I’m here to pile on some more to do’s you should be knocking off your list to hit 2016 running. Your future self will thank me when you’re killing it on January 2. 1. … Continue Reading

How Big is Content Marketing in 2016? BIG. [Infographic]

Where are companies nationwide putting their marketing budget dollars this year? Content. With  more than 50% expecting to increase their budgets for content in the next 12 months, we can expect to see the trend hold well into the future. Why is content marketing so popular? Because, unlike a flashy new social media platform or subject … Continue Reading

32 B2B Marketing Ideas for Maximizing Periscope

Have you been hearing about Periscope but aren’t sure what to do with it? Ack, another social media platform to figure out! Don’t worry, Periscope is easy to get to know and love. It’s the perfect blend of Twitter and Youtube. For those of you who are new to Periscope, it’s a live streaming app … Continue Reading

How to Bounce Back Strong Like Serena Williams

Serena WiliamsIt’s day nine of the US Open Tennis Championship. It’s hot. It’s humid. The matches are long and physically grueling.  But it’s not the heat or fitness that defeats the players. It’s something far more difficult to train for. Resilience. Tennis is such a personal sport. It’s one person against another mano e mano. These days you can see every … Continue Reading

5 Things Content Marketing is NOT

5 things content marketing is NOTIt’s all the rage–all marketers have to be doing “content marketing” or they’re  just not going to be successful, right? I admit, I’m a big fan of content marketing, I’m even building a business around it. But I do believe that there is still a place for more traditional channels and I believe the traditional methods … Continue Reading

It’s Mobilegeddon! Are You Ready Marketers?

MobilegeddonToday is D-day for marketers and companies world-wide. Ok, that may be a tad over-dramatic, but today is the day that Google once again updates their algorithm. This update promises to be much larger than the last much-discussed Panda update. Panda effected roughly 11 percent of websites, while today’s update promises to affect as many as … Continue Reading

10 Marketing No-Nos to Quit Cold Turkey in the New Year

Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally using social media. To truly understand … Continue Reading
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