Category Archives: Event marketing

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How to ensure your virtual SKO is leaving a (good) lasting impression

Sales Kick Offs (SKOs) are getting a bit of a makeover this year, as many are going to be virtual. Taking what is normally an exciting, in-person event online adds an interesting twist for marketing and event teams who are working hard to make it memorable and energizing for the sales team and organization leaders. … Continue Reading

15 Ways to Use Snapchat for B2B Marketing

It’s real. I know, we marketers have to give social platforms some time before we invest a bunch of time learning how to use and optimize. But the time is now to start counting Snapchat in. If you’re in B2C marketing, you probably already reached this conclusion, but for B2B, you may have been avoiding. Here … Continue Reading

32 B2B Marketing Ideas for Maximizing Periscope

Have you been hearing about Periscope but aren’t sure what to do with it? Ack, another social media platform to figure out! Don’t worry, Periscope is easy to get to know and love. It’s the perfect blend of Twitter and Youtube. For those of you who are new to Periscope, it’s a live streaming app … Continue Reading
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