Category Archives: Email Marketing

Whoops! Forgot that automated campaign was running…

I know marketers are busy creating campaigns and brand messaging around COVID-19. I also know there is someone out there that needs to hear this: Have you checked in on your automated marketing programs lately?… Continue Reading

How to Write Effective Subject Lines

By Amber Caudle on December 19, 2019 Posted in Content Marketing, Email Marketing, Marketing

Effective subject lines are key to any email marketing efforts. They are the first line of defense that will determine if your email will see the light of day and ultimately convert. Deciding what subject line is going to be the perfect mix of informative and enticing can be quite the challenge, luckily there are a few tricks and … Continue Reading