Category Archives: Content Marketing

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How to ensure your virtual SKO is leaving a (good) lasting impression

By Chloe Nichols on Posted in Content Marketing, Event marketing, Marketing
Sales Kick Offs (SKOs) are getting a bit of a makeover this year, as many are going to be virtual. Taking what is normally an exciting, in-person event online adds an interesting twist for marketing and event teams who are working hard to make it memorable and energizing for the sales team and organization leaders. … Continue Reading

Recalibrate your buyer personas in times of change

By Brittany Hoedemaker on Posted in Content Marketing, Demand Generation, Marketing
Change is a constant, but lately it’s been a bit extra. And chances are, your target audience might be shifting as well. The ongoing COVID-19 pandemic has fundamentally adjusted the ways we live: many of us have lost or changed jobs, our home lives have new dynamics, we’re spending more time outside, we’ve cancelled plans … Continue Reading

Considerations for communicating your brand during uncertain times

By Chloe Nichols on Posted in Content Marketing, Marketing
The COVID-19 pandemic has left many companies uncertain of how to communicate to both their customers and their employees. Simply ignoring the current events and carrying on business-as-usual could make your organization appear callous. On the other hand, trying to come across as an expert on something you don’t know much about could lead to … Continue Reading

How to Write Effective Subject Lines

By Amber Caudle on Posted in Content Marketing, Email Marketing, Marketing
Effective subject lines are key to any email marketing efforts. They are the first line of defense that will determine if your email will see the light of day and ultimately convert.   Deciding what subject line is going to be the perfect mix of informative and enticing can be quite the challenge, luckily there are a few tricks and … Continue Reading

Copywriter vs Content Marketing Agency- There’s a Difference and Here It Is…

By Amber Caudle on Posted in Content Marketing, Marketing
Both are responsible for helping you write and create top notch content to fit your project needs… But what is the difference? Copywriters produce marketing and promotional materials at the request of people and businesses. They are masters of content creation and work to create copy in all sorts of mediums to fit their project … Continue Reading

6 ways small companies can market like the big guys

By Cara McDonald on Posted in Content Marketing, Demand Generation, Marketing, Productivity, Social Media
Small companies often get inferiority complexes. It looks kind of like this: “We can’t possibly compete with abc competitor because they have a huge marketing budget.” “Those guys have so many people, they can really afford to do it all, we can’t keep up.” I’ve worked with companies big and small and there is one … Continue Reading

15 Ways to Use Snapchat for B2B Marketing

By Cara McDonald on Posted in Content Marketing, Demand Generation, Event marketing, Marketing, Social Media
It’s real. I know, we marketers have to give social platforms some time before we invest a bunch of time learning how to use and optimize. But the time is now to start counting Snapchat in. If you’re in B2C marketing, you probably already reached this conclusion, but for B2B, you may have been avoiding. Here … Continue Reading

4 Reasons Targeting the C-Suite is a Losing Marketing Strategy

By Cara McDonald on Posted in Branding, Content Marketing, Demand Generation, Marketing
Often the CFO or CEO signs on the dotted line to purchase your product. It’s true. They are often the ultimate decision maker. Also true. Makes sense you should target them with your marketing efforts. Not so true (usually). Many companies put all their marketing efforts into trying to reach that elusive c-suiter, which can … Continue Reading

What Will Change in BTB Marketing in 2016? Everything. (again)

By Cara McDonald on Posted in Blogging, Content Marketing, Demand Generation, Marketing, Social Media
Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading

Content Marketing Customization: How to Get Past Information Overload

By Cara McDonald on Posted in Blogging, Content Marketing, Demand Generation, Social Media
In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you didn’t have any counter-information. Hence, the salesman had all … Continue Reading

7 BTB Marketing Musts to Do Right Now for a Killer 2016

By Cara McDonald on Posted in Blogging, Content Marketing, Demand Generation, Marketing
If you’re like many marketers, you’re knee deep in 2016 budgeting and planning already. Yay, everyone’s favorite time of year (kidding). So I’m here to pile on some more to do’s you should be knocking off your list to hit 2016 running. Your future self will thank me when you’re killing it on January 2. 1. … Continue Reading
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