Webinars and other “virtual events” were a novelty at the beginning of the pandemic, but fatigue from long hours spent in front of the computer is taking a toll. After nearly a year of virtual overload, can we still say webinars are an effective marketing strategy? You’re darn right, we can. Let me explain.… Continue Reading
Sales Kick Offs (SKOs) are getting a bit of a makeover this year, as many are going to be virtual. Taking what is normally an exciting, in-person event online adds an interesting twist for marketing and event teams who are working hard to make it memorable and energizing for the sales team and organization leaders. … Continue Reading
Change is a constant, but lately it’s been a bit extra. And chances are, your target audience might be shifting as well. The ongoing COVID-19 pandemic has fundamentally adjusted the ways we live: many of us have lost or changed jobs, our home lives have new dynamics, we’re spending more time outside, we’ve cancelled plans … Continue Reading
I know marketers are busy creating campaigns and brand messaging around COVID-19. I also know there is someone out there that needs to hear this: Have you checked in on your automated marketing programs lately?… Continue Reading
For many in the marketing field, knowing how to communicate to customers, prospects and employees during this pandemic is causing some anxiety. To ease the uncertainty of what to say and how to continue promoting products and services in a professional manner, I have compiled a few helpful resources.… Continue Reading
The COVID-19 pandemic has left many companies uncertain of how to communicate to both their customers and their employees. Simply ignoring the current events and carrying on business-as-usual could make your organization appear callous. On the other hand, trying to come across as an expert on something you don’t know much about could lead to … Continue Reading
Effective subject lines are key to any email marketing efforts. They are the first line of defense that will determine if your email will see the light of day and ultimately convert. Deciding what subject line is going to be the perfect mix of informative and enticing can be quite the challenge, luckily there are a few tricks and … Continue Reading
Creating marketing personas can be a fun exercise. You get a chance to really dive into who makes up your target audience, and in a way, get to know them. And now that you have these marketing personas, the next step is putting them to good use, and apply these findings to create successful sales … Continue Reading
Living in an age of such technological advances, it is no wonder that there are now more tools and mediums than ever for marketers to promote their messages. One such advancement is the rise of podcasts. These digital clips, often presented as episodes in a series, are starting to see a lot of lift in the … Continue Reading
We’ve all heard the saying “the devil is in the details,” and for marketers, this rings true in every aspect of our job. From large content pieces, to the tiniest bit of copy, one word or phrase can make all the difference in how customers and prospects view the brand. So when it comes to … Continue Reading
First thing’s first- what even is account based marketing? Account Based Marketing, or ABM For Short ABM is a highly targeted form of marketing which focuses on marketing directly to an individual or account. Rather than aiming campaigns at an industry, persona, or topic as a whole the content, events, and tactics of … Continue Reading
Both are responsible for helping you write and create top notch content to fit your project needs… But what is the difference? Copywriters produce marketing and promotional materials at the request of people and businesses. They are masters of content creation and work to create copy in all sorts of mediums to fit their project … Continue Reading
Email marketing is no easy task. Especially given the amount of emails that cross your inbox everyday. But when it works, it works – leading to increased awareness and revenue. Finding the right mix of messaging, click-worthy subject lines, and optimal send times is like trying to fit together pieces of a puzzle. And while … Continue Reading
Newsletters. A timeless tactic that almost all marketers are sure to have employed at one point or another. Whether you’re offering up the latest on your solutions and services or serving up valuable thought leadership, they are a great way to connect with prospects and customers. But you may ask yourself how effective are newsletters? … Continue Reading
Artificial Intelligence (AI) is everywhere. It has slipped its way into our everyday life without most of us even realizing it. The Echo Dot that is streaming music in my living room is a good example. It didn’t take long before the device became integrated in my life and I started to rely on it … Continue Reading
Small companies often get inferiority complexes. It looks kind of like this: “We can’t possibly compete with abc competitor because they have a huge marketing budget.” “Those guys have so many people, they can really afford to do it all, we can’t keep up.” I’ve worked with companies big and small and there is one … Continue Reading
It’s real. I know, we marketers have to give social platforms some time before we invest a bunch of time learning how to use and optimize. But the time is now to start counting Snapchat in. If you’re in B2C marketing, you probably already reached this conclusion, but for B2B, you may have been avoiding. Here … Continue Reading
Often the CFO or CEO signs on the dotted line to purchase your product. It’s true. They are often the ultimate decision maker. Also true. Makes sense you should target them with your marketing efforts. Not so true (usually). Many companies put all their marketing efforts into trying to reach that elusive c-suiter, which can … Continue Reading
Because it’s new. And yeah, I know, it’s not exactly a hot-off-the-presses thing anymore. But it IS new in that it is changing every day. Which can be scary as hell when you’re at the bottom of the mountain. But I have faith in you, marketers. You can do social media marketing and it isn’t … Continue Reading
Wait what? Are you just now getting lead scoring up and running and actually making it work? If you’re using a marketing automation system like Marketo, Eloqua or Pardot, you probably got this nifty feature built in. It can take a while to make lead scoring successful. But now that you’re really using it, is it doing … Continue Reading
Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading
Since I started my own content marketing agency, I find myself needing to define content marketing pretty often. Mostly it’s when I’m describing what my new business does to friends, neighbors and family. This is how it goes: Them: “What type of business did you start?” Me: “I started a marketing agency that specializes in … Continue Reading
In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you didn’t have any counter-information. Hence, the salesman had all … Continue Reading
If you’re like many marketers, you’re knee deep in 2016 budgeting and planning already. Yay, everyone’s favorite time of year (kidding). So I’m here to pile on some more to do’s you should be knocking off your list to hit 2016 running. Your future self will thank me when you’re killing it on January 2. 1. … Continue Reading