Category Archives: Branding

4 Reasons Targeting the C-Suite is a Losing Marketing Strategy

Often the CFO or CEO signs on the dotted line to purchase your product. It’s true. They are often the ultimate decision maker. Also true. Makes sense you should target them with your marketing efforts. Not so true (usually). Many companies put all their marketing efforts into trying to reach that elusive c-suiter, which can … Continue Reading

In honor of the creativity and originality of Prince and Bowie

By Cara McDonald on April 22, 2016 Posted in Branding, Marketing

Prince. Bowie. It’s a sad year for music fans and all around fans of creativity and originality. I’m a huge fan of all of it. And I’m both grieving and grateful for the music and inspiration. I want to take a moment to respect what these great artists did for their fields and the world. Originality … Continue Reading

Stop Wasting Time Driving Traffic to Your Website

By Cara McDonald on February 12, 2015 Posted in Blogging, Branding, Demand Generation, Marketing

Total heresy, right? This is marketing 101, you spend lots of money to drive people to your website. We want more traffic! If there were a marketing camp (and I totally wish there was), this would be one of our fight songs. But, depending on what it is you’re selling, driving traffic to your website … Continue Reading

10 Marketing No-Nos to Quit Cold Turkey in the New Year

By Cara McDonald on December 31, 2014 Posted in Blogging, Branding, Demand Generation, Marketing, Social Media

Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally using social media. To truly understand … Continue Reading

Monday Matters: Stinky Cheese

By Cara McDonald on October 13, 2014 Posted in Branding, Marketing, Monday Matters

I recently re-read Who Moved My Cheese by Spencer Johnson. I read it when it first came out about 15 years ago. If you haven’t read it recently, you should read it again. And if you have’t read it before, pick it up, you can read the whole thing in less than 20 minutes. Yes, … Continue Reading

Storytelling Rules the Early CLIO Awards

By Cara McDonald on September 26, 2014 Posted in Branding, Demand Generation, Just for Fun, Marketing

This is the week of the 55th Annual CLIO Awards. The CLIO Awards is the world’s most recognized international awards competition for advertising, design, digital and communications. The full show hosted by Whoopi Goldberg happens on Wednesday, October 1st, but awards are rolling out all week. Of the video/film awards already dished out, brand storytelling plays … Continue Reading

If Game of Thrones Characters were Brands, Which Ones Would They Be?

By Cara McDonald on April 24, 2014 Posted in Branding, Just for Fun

HBO recently kicked of the long-awaited fourth season of Game of Thrones. Yippee! The show’s characters are deep and interesting and they are what makes the show so awesome. It got me thinking about some of the brands we love, love to hate or just hate and which characters they would be if they took … Continue Reading

Monday Matters: Nailing Brand Uniqueness

By Cara McDonald on April 6, 2014 Posted in Branding, Marketing, Monday Matters

Monday is a great time to think big picture. You’re fresh from some rest (hopefully) and not yet bogged down in your day-to-day routine. Don’t waste this glorious freshness on your in-box. Before you get into your tactical to-do list for the week, take this moment to pause and think about strategy. I will post … Continue Reading