Category Archives: Blogging

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What Will Change in BTB Marketing in 2016? Everything. (again)

By Cara McDonald on Posted in Blogging, Content Marketing, Demand Generation, Marketing, Social Media
Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading

Content Marketing Customization: How to Get Past Information Overload

By Cara McDonald on Posted in Blogging, Content Marketing, Demand Generation, Social Media
In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you didn’t have any counter-information. Hence, the salesman had all … Continue Reading

7 BTB Marketing Musts to Do Right Now for a Killer 2016

By Cara McDonald on Posted in Blogging, Content Marketing, Demand Generation, Marketing
If you’re like many marketers, you’re knee deep in 2016 budgeting and planning already. Yay, everyone’s favorite time of year (kidding). So I’m here to pile on some more to do’s you should be knocking off your list to hit 2016 running. Your future self will thank me when you’re killing it on January 2. 1. … Continue Reading

How Big is Content Marketing in 2016? BIG. [Infographic]

By Cara McDonald on Posted in Blogging, Content Marketing, Demand Generation, Marketing
Where are companies nationwide putting their marketing budget dollars this year? Content. With  more than 50% expecting to increase their budgets for content in the next 12 months, we can expect to see the trend hold well into the future. Why is content marketing so popular? Because, unlike a flashy new social media platform or subject … Continue Reading

How to Bounce Back Strong Like Serena Williams

By Cara McDonald on Posted in Blogging, Just for Fun, Marketing
Serena WiliamsIt’s day nine of the US Open Tennis Championship. It’s hot. It’s humid. The matches are long and physically grueling.  But it’s not the heat or fitness that defeats the players. It’s something far more difficult to train for. Resilience. Tennis is such a personal sport. It’s one person against another mano e mano. These days you can see every … Continue Reading

5 Things Content Marketing is NOT

By Cara McDonald on Posted in Blogging, Content Marketing, Demand Generation, Marketing, Social Media, Uncategorized
5 things content marketing is NOTIt’s all the rage–all marketers have to be doing “content marketing” or they’re  just not going to be successful, right? I admit, I’m a big fan of content marketing, I’m even building a business around it. But I do believe that there is still a place for more traditional channels and I believe the traditional methods … Continue Reading

It’s Mobilegeddon! Are You Ready Marketers?

By Cara McDonald on Posted in Blogging, Branding, Marketing, Social Media
MobilegeddonToday is D-day for marketers and companies world-wide. Ok, that may be a tad over-dramatic, but today is the day that Google once again updates their algorithm. This update promises to be much larger than the last much-discussed Panda update. Panda effected roughly 11 percent of websites, while today’s update promises to affect as many as … Continue Reading

10 Marketing No-Nos to Quit Cold Turkey in the New Year

By Cara McDonald on Posted in Blogging, Branding, Demand Generation, Marketing, Social Media
Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally using social media. To truly understand … Continue Reading

3 Steps to Better Blogging

By Cara McDonald on Posted in Blogging, Marketing
Good writing is good writing, right? Yes and no. Readers’ expectations for a blog are far different than for a trade journal or newspaper. Blogging started as a form of an online journal so the style has always been more personal and casual. Readers expect that through a blog, they will get to know you. … Continue Reading

Why Corporate Blogs Suck So Much

By Cara McDonald on Posted in Blogging, Marketing
Every marketer knows they need to have a company blog to drive SEO, content marketing, leads and [insert next week’s buzz word here]. But do you really need one if it’s just going to suck? No. A bad blog is worse than no blog. Four reasons corporate blogs often fail and suck: 1. They are … Continue Reading

Blog Comments, Whales & Science Fairs

By Cara McDonald on Posted in Blogging, Marketing
Recently my seven-year-old son, Will, participated in his first science fair. With overwhelming fairness, his school does not offer prizes or rank the projects in any way. Comment sheets are set out with each project so that others can write something about the experiment. I was struck how, even at seven years old, Will was … Continue Reading

4 Dumb Reasons to Start a Blog

By Cara McDonald on Posted in Blogging
People start blogs for all kinds of reasons. But they fail at a faster rate than ill-conceived restaurants. Why? I believe the reason is tied directly to why the blog was started in the first place. It’s important to have a goal, maybe even a dream. It’s especially important when starting a blog. Blogging can … Continue Reading
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