A veteran marketer at BTB companies of all sizes, I am a content and digital marketing strategy enthusiast. This blog is about the challenges and opportunities facing marketers at companies striving to add value to the bottom line. I’m passionate about productivity and creating inbound demand strategies that cut through the volume of online content noise. Marketers have a lot to accomplish in this age, which can be both exciting and scary. I hope this blog provides a community for the marketing ninjas out there who have to be all things for their companies.