Welcome to the new normal, where web conference calls have replaced in-person communication for everything from weekly staff meetings to major events. How can you ensure that you’re engaging your audience and making the best impression? Discover four quick tips from a web-meeting veteran.
As a communications specialist working with leaders and their customer-facing teams in sales, marketing, and customer support, Bryan Rutberg regularly hosts and presents on conference calls and webinars. His three-minute video highlights four pro tips for effectively connecting with your key audiences through the camera lens.
Here are our four key takeaways:
- Keep Your Audience Focused
Be a little bigger on the web than you might be in person—use gestures or vocal variations to punctuate your point.
- Invite Interaction
Be sure to take the audience’s pulse periodically. If you’re using prepared remarks, try adding in questions, polls, or surveys available via most popular web conferencing technologies.
- Keep an Eye on Your Audience
Use the Brady Bunch view and encourage people to raise their hands with questions or comments. Engaging in this way ensures a better experience for everyone.
- Make Time for Social Connections
Everybody has a lot on their minds these days, so ask how people are doing. Give participants an opportunity to find some sympathy and empathy with others before getting down to the business at hand.
Check out Bryan’s video for his complete tips on making your conference calls count.
For more marketing insights into dealing with quarantine, messaging and more. See these recent posts:
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