For many in the marketing field, knowing how to communicate to customers, prospects and employees during this pandemic is causing some anxiety. To ease the uncertainty of what to say and how to continue promoting products and services in a professional manner, I have compiled a few helpful resources.
The COVID-19 pandemic has left many companies uncertain of how to communicate to both their customers and their employees. Simply ignoring the current events and carrying on business-as-usual could make your organization appear callous. On the other hand, trying to come across as an expert on something you don’t know much about could lead to issues down the road.
Communication can definitely get complicated very quickly and leave companies not sure how to proceed. To help you navigate this new territory, we have a few tips and best practices to take into account.
Effective subject lines are key to any email marketing efforts. They are the first line of defense that will determine if your email will see the light of day and ultimately convert.
Deciding what subject line is going to be the perfect mix of informative and enticing can be quite the challenge, luckily there are a few tricks and best practices to set your emails apart from the pack.
Creating marketing personas can be a fun exercise. You get a chance to really dive into who makes up your target audience, and in a way, get to know them. And now that you have these marketing personas, the next step is putting them to good use, and apply these findings to create successful sales and marketing campaigns.
Not sure where to start? Here are three ways you can put your marketing personas to good use:
Living in an age of such technological advances, it is no wonder that there are now more tools and mediums than ever for marketers to promote their messages.
One such advancement is the rise of podcasts. These digital clips, often presented as episodes in a series, are starting to see a lot of lift in the business space. In fact, Smallbizgenius research states that “39% of small and medium size business owners are podcast users.”
So, why should you choose to elevate your marketing strategy and business with a podcast?
We’ve all heard the saying “the devil is in the details,” and for marketers, this rings true in every aspect of our job. From large content pieces, to the tiniest bit of copy, one word or phrase can make all the difference in how customers and prospects view the brand. So when it comes to incorporating branding and personality throughout every aspect of the business – website, collateral, marketing materials, etc., don’t leave out the little bits and pieces. This includes the microcopy on websites, landing pages and interfaces. Often forgotten or not given a second thought, these bits of copy can make all the difference in a client or prospective client’s experience with a brand.
First thing’s first- what even is account based marketing?
Account Based Marketing, or ABM For Short
ABM is a highly targeted form of marketing which focuses on marketing directly to an individual or account. Rather than aiming campaigns at an industry, persona, or topic as a whole the content, events, and tactics of a campaign are all directed at that one specific account.
And there is no time to waste on creating this extremely personalized business strategy… in fact according to this article, “92% of B2B marketers worldwide say that ABM is”extremely” or ”very” important to their overall marketing efforts”.
As marketing technology and artificial intelligence gets smarter, there are more options available for automating certain tasks such as social media management. For companies of all sizes, being able to refocus employee time and energy to bigger and more strategic initiatives is positive for both business and the bottom line. However, there is no one-size-fits all approach to any social media management solution, so how do you know which one to choose?
Both are responsible for helping you write and create top notch content to fit your project needs…
But what is the difference?
Copywriters produce marketing and promotional materials at the request of people and businesses. They are masters of content creation and work to create copy in all sorts of mediums to fit their project goals.
Content marketing agencies do the same, but their job expands far beyond this. Rather than just writing the content they are responsible for the whole creation process and can help design and ensure alignment within your business’s content strategy.
Both are great and will provide you with quality content, but with a content marketing agency you get so much more.
Email marketing is no easy task. Especially given the amount of emails that cross your inbox everyday. But when it works, it works – leading to increased awareness and revenue.
Finding the right mix of messaging, click-worthy subject lines, and optimal send times is like trying to fit together pieces of a puzzle. And while stats from past campaigns are essential to preparing for the next campaign, being able to make changes on the fly or send emails tailored to each recipient can make a world of difference. As technology, especially AI, continues to evolve, email marketing is starting to get a whole lot smarter, and more effective.