Tag Archives: marketing

What Will Change in BTB Marketing in 2016? Everything. (again)

Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading

6 Lessons Learned from Winning NaNoWriMo

Yeah that’s me. I’m an official NaNoWriMo Winner. What is NaNoWriMo you ask? It’s short for National Novel Writing Month—since that’s a big mouthful, it gets shortened to NaNoWriMo. It’s a worldwide challenge to write a novel in one month. In other words, crank out 50,000 words in the month of November and you’re a … Continue Reading

Monday Matters: Win Forever

Seahawks Pete CarrollThe Seahawks logged another victory over the Oakland Raiders yesterday to clinch second place in their division. While the team has stumbled a bit more than expected in the early part of the season, coach, Pete Carroll’s philosophy seems to resonate with the team. Carroll’s team mantra is “Win Forever.” He breaks this philosophy down … Continue Reading

Open Letter to Marketing Intern Candidates

Marketing internDear Marketing Intern Job Searchers, I’ve been reading your resumes (lots of them!) and speaking with many of you over the past few weeks. I’m excited to get to work with you and I’m looking forward to helping you launch and grow your career. LexBlog is a phenomenally great place for that. This hiring process … Continue Reading

Lessons Learned from Three Days Without My Phone

Earlier this week, I dumped an entire bottle of coffee into my bag. I fished my phone out immediately, but it did not entirely escape. The prevailing advice online to remedy the situation is to place the phone in a ziplock bag, covered in rice for 3-4 days. Kind of bizarre, but I’m giving it … Continue Reading

Monday Matters: Are You Too Responsive?

Happy Monday! This week, let’s take a look at something I struggle with regularly, responsiveness.  How responsive should you be to clients, vendors, co-workers or your Mom? How often do you check email and how quickly do you respond? I admit, I check my email all the time. I don’t want to miss a thing. … Continue Reading

Blog Syndication: SEO Killer or Exposure Boon?

We all want more exposure for our blogs. Why else do we write them? So syndication can seem like a no-brainer. Of course, you want to publish on a site that gets thousands more views than your own does. But before you jump in with two feet, make sure you’re syndicating the right way. First … Continue Reading

Why Corporate Blogs Suck So Much

Every marketer knows they need to have a company blog to drive SEO, content marketing, leads and [insert next week’s buzz word here]. But do you really need one if it’s just going to suck? No. A bad blog is worse than no blog. Four reasons corporate blogs often fail and suck: 1. They are … Continue Reading

Blog Comments, Whales & Science Fairs

Recently my seven-year-old son, Will, participated in his first science fair. With overwhelming fairness, his school does not offer prizes or rank the projects in any way. Comment sheets are set out with each project so that others can write something about the experiment. I was struck how, even at seven years old, Will was … Continue Reading

4 Reasons Leads Don’t Matter

We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads are only one measurement out of many that give marketing directions on what’s working and what isn’t. Focusing just on one piece of the puzzle leaves a whole lot of opportunity on the table. 1. The … Continue Reading