Tag Archives: demand generation

What Will Change in BTB Marketing in 2016? Everything. (again)

Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading

4 Reasons Leads Don’t Matter

We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads are only one measurement out of many that give marketing directions on what’s working and what isn’t. Focusing just on one piece of the puzzle leaves a whole lot of opportunity on the table. 1. The … Continue Reading
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