Tag Archives: content marketing

What Will Change in BTB Marketing in 2016? Everything. (again)

Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB marketers expect for 2016? Here are my … Continue Reading

Content Marketing Customization: How to Get Past Information Overload

In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you didn’t have any counter-information. Hence, the salesman had all … Continue Reading

How Big is Content Marketing in 2016? BIG. [Infographic]

Where are companies nationwide putting their marketing budget¬†dollars this year? Content. With ¬†more than 50% expecting to increase their budgets for content in the next 12 months, we can expect to see the trend hold well into the future. Why is content marketing so popular? Because, unlike a flashy new social media platform or subject … Continue Reading
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