Category Archives: Monday Matters

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Monday Matters: Decisiveness is the Stuff of Legends

There’s a reason why people don’t like politicians who “flip flop” When you change your mind frequently, people find it hard to know what you stand for, which makes it difficult for them to follow you. While some adaptation of ideas is natural over time as new information informs decision making, frequent abrupt changes of position are unsettling for … Continue Reading

Monday Matters – My Secret Weapon

When I was first starting out, I worked in a tiny advertising agency doing media buying. It wasn’t glamorous like I thought an advertising agency would be, but I gained a lot of experience. My boss was a shark who taught me how to be ruthless negotiating advertising buys for our clients. But one of … Continue Reading

Monday Matters: Win Forever

Seahawks Pete CarrollThe Seahawks logged another victory over the Oakland Raiders yesterday to clinch second place in their division. While the team has stumbled a bit more than expected in the early part of the season, coach, Pete Carroll’s philosophy seems to resonate with the team. Carroll’s team mantra is “Win Forever.” He breaks this philosophy down … Continue Reading

Monday Matters: Stinky Cheese

I recently re-read Who Moved My Cheese by Spencer Johnson. I read it when it first came out about 15 years ago. If you haven’t read it recently, you should read it again. And if you have’t read it before, pick it up, you can read the whole thing in less than 20 minutes. Yes, … Continue Reading

Monday Matters: How Stress Makes Me Happy

It’s summer and no one likes to think about stress on a Monday morning, but I’m here to talk about happy stress. In your week coming up, your task is to evaluate your stress and where it’s coming from. What the heck is happy stress? Take a look at Kevin McKeown’s blog post “View Stress … Continue Reading

Monday Matters: Are You Too Responsive?

Happy Monday! This week, let’s take a look at something I struggle with regularly, responsiveness.  How responsive should you be to clients, vendors, co-workers or your Mom? How often do you check email and how quickly do you respond? I admit, I check my email all the time. I don’t want to miss a thing. … Continue Reading

Monday Matters: 10 Steps to Super Productivity

Super marketing productivityRise and shine it’s Monday morning! And today I’m feeling perky and I’m feeling like this is going to be a super productive week. You know when you have one of those days when everything is just clicking and you’re uber-productive? Yep, that’s going to be every day this week. Who’s with me? So here … Continue Reading

Monday Matters: Nailing Brand Uniqueness

Brand uniquenessMonday is a great time to think big picture. You’re fresh from some rest (hopefully) and not yet bogged down in your day-to-day routine. Don’t waste this glorious freshness on your in-box. Before you get into your tactical to-do list for the week, take this moment to pause and think about strategy. I will post … Continue Reading